Principles of Marketing

Principles of Marketing

Marketing

Management

Economics

Principles of Marketing teaches the experience and process of actually doing marketing—not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today’s environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics. NOTE: This book was updated on January 20, 2017. Any reviews posted before this date are based on the older edition of this textbook.

Jeff Tanner

Mary Raymond

http://solr.bccampus.ca:8001/bcc/file/ca3ef877-1f08-479d-a085-420121782a31/1/Principles-of-Marketing-1483460975.pdf

University of Minnesota Libraries Publishing edition, 2015. This edition adapted from a work
originally produced in 2010 by a publisher who has requested that it not receive attribution

Cut Rita Zahara

Creative Commons

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