Introduction to Business
Dublin Core
Title
Introduction to Business
Subject
Business
Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.
Creator
Lawrence Gitman ,Carl McDaniel, Amit Shah. Ad All
Source
https://open.umn.edu
Publisher
OpenStax
Date
2018
Contributor
Baihaqi
Rights
Creative Commons
Format
PDF
Language
English
Type
Textbook
Files
Collection
Citation
Lawrence Gitman ,Carl McDaniel, Amit Shah. Ad All, “Introduction to Business,” Open Educational Resource (OER) - USK Library, accessed April 24, 2025, http://202.4.186.74:8004/oer/items/show/2221.