Core Concepts of Marketing
Dublin Core
Title
Core Concepts of Marketing
Subject
Marketing
Description
Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the
general purpose of any business. It is also a fundamental definition of marketing. This
text introduces students to the marketing strategies and tools that practitioners use to
market their products.
general purpose of any business. It is also a fundamental definition of marketing. This
text introduces students to the marketing strategies and tools that practitioners use to
market their products.
Creator
John Burnett
Publisher
Internet Archive
Contributor
Cut Rita Zahara
Rights
Creative Commons
Type
Textbooks
Files
Collection
Citation
John Burnett, “Core Concepts of Marketing,” Open Educational Resource (OER) - USK Library, accessed April 24, 2025, http://202.4.186.74:8004/oer/items/show/683.