Principles of Marketing
Dublin Core
Title
Principles of Marketing
Subject
Marketing
Description
Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepared for more rigorous, upper-level elective courses.
Creator
Maria Gomez Albrecht, Mark Green, Linda Hoffman
Source
https://openstax.org/books/principles-marketing/pages/1-unit-introduction
Publisher
OpenStax
Date
2022
Contributor
Baihaqi
Rights
Creative Commons
Format
PDF
Language
English
Type
Textbooks
Files
Collection
Citation
Maria Gomez Albrecht, Mark Green, Linda Hoffman, “Principles of Marketing,” Open Educational Resource (OER) - USK Library, accessed April 24, 2025, http://202.4.186.74:8004/oer/items/show/7499.