Foundations in Digital Marketing
Dublin Core
Title
Foundations in Digital Marketing
Subject
Digital Marketing
Description
Foundations in Digital Marketing is a textbook intended to introduce marketing students to the world of digital marketing. The book covers fundamental frameworks, practical applications, and online tools that can all be applied to build and execute a cohesive and engaging digital marketing strategy. The book covers the fundamental aspects of digital marketing
Creator
Rochelle Grayson
Source
https://collection.bccampus.ca/textbooks/foundations-in-digital-marketing-building-meaningful-customer-relationships-and-engaged-audiences-bccampus-404/
Publisher
BCcampus
Date
2024
Contributor
Baihaqi
Rights
Creative Commons
Format
PDF
Language
English
Type
Textbooks
Files
Collection
Citation
Rochelle Grayson, “Foundations in Digital Marketing,” Open Educational Resource (OER) - USK Library, accessed April 24, 2025, http://202.4.186.74:8004/oer/items/show/7742.