Customer Insights - Second Edition

Customer Insights - Second Edition

Marketing

Increasingly, the concept of marketing research is being replaced with the term ‘customer or consumer insights’. As decision-makers are bombarded with data, it is important to have an Insights Team or Department which can sift through it all and identify those nuggets of information that can meaningfully explain human behaviour. Such insights must translate into an informed business strategy for success. This book has been curated to ensure that the practice of data collection, analysis, and interpretation is presented from an industry perspective.

Aila Khan, Mohammad Munir Hossain, Sabreena Zoha Amin

https://open.umn.edu/opentextbooks/textbooks/customer-insights

Western Sydney University

2023

Baihaqi

Creative Commons

PDF

English

Textbooks