Electronic Theses and Dissertation

Penelitian ini bertujuan untuk mengetahui pengaruh sertifikasi halal dan religiusitas terhadap minat beli konsumen pada Rumah Makan Wong Solo Kota Banda Aceh dengan sikap konsumen sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode penarikan sampel menggunakan teknik purposive sampling. Teknik analisis yang digunakan yaitu path analisis dan uji sobel. Data yang digunakan adalah data primer dan data sekunder. Jumlah sampel pada penelitian ini sebanyak 100 responden. Hasil penelitian menunjukkan bahwa sertifikasi halal dan religiusitas berpengaruh terhadap sikap konsumen. Sertifikasi halal dan sikap konsumen berpengaruh terhadap minat beli. Adapun religiusitas tidak berpengaruh terhadap minat beli. Sikap konsumen tidak memediasi pengaruh sertifikasi halal terhadap minat beli. Akan tetapi, sikap konsumen memediasi pengaruh religiusitas terhadap minat beli. Diharapkan kepada Wong Solo Kota Banda Aceh agar dapat menjaga mutu dan kehalalan makanan demi menjaga minat beli konsumen. Diharapkan juga kepada konsumen agar bisa lebih berhati-hati dalam mengkonsumsi atau dalam membeli sebuah produk makanan terutama bagi konsumen muslim.
Kata kunci: Sertifikasi Halal, Religiusitas, Sikap Konsumen, Minat Beli, Path Analisis.

This study aims to determine the effect of halal certification and religiosity on consumers' buying interest in the restaurant wong solo Banda Aceh City with consumer attitudes as a mediating variable. This study used a quantitative approach with a sampling method using purposive sampling techniques. The analysis techniques used are path analysis and sobel test. The data used are primary data and secondary data. The number of samples in this study was 100 respondents. The results showed that halal certification and religiosity influenced the attitude of consumer. Halal certification and consumer attitudes affect buying interest. As for religiosity, it has no effect on buying interest. Consumer attitudes do not mediate the effect of halal certification on buying interest. However, consumer attitudes mediate the influence of religiosity on buying interest. It is hoped that wong solo Banda Aceh City can maintain the quality and halalness of food in order to maintain consumers' buying interest. It is also expected that consumers can be more careful in consuming or in buying a food product, especially for Muslim consumers. This is so that every product to be purchased is able to meet good halal standards so that it is in accordance with Islamic economic principles. Keywords: Halal Certification, Religiosity, Consumer Attitudes, Buying Interest, Path Analysis.