Electronic Theses and Dissertation

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ABSTRACT This study delves into the impact of internet marketing on export growth in Aceh utilizing SEM-PLS analysis. Variables including internet marketing capabilities, information availability, export market growth, and business networking are evaluated through a pre-survey. Research findings reveal a significant correlation between internet marketing and export growth. Information availability emerges as the weakest variable. Two out of the initial seven hypotheses are corroborated, indicating a positive influence of internet marketing on information availability and business networking, both contributing to export growth. This study contributes to the comprehension of the role of modern marketing in regional economic development and international trade. Moreover, within a broader context, the outcomes of this research can be employed to stimulate further investigations, aiming for a more profound understanding and enhanced accuracy of information. This endeavor aims to assist decision makers in making more informed and empirically substantiated choices. Keyword: SEM-PLS, internet marketing, information availability, export market growth, business networking.