Electronic Theses and Dissertation
Universitas Syiah Kuala
SKRIPSI
PENGARUH ENVIRONMENTAL ATTITUDE TERHADAP GREENRN RNPURCHASING BEHAVIOR YANG DIMEDIASI OLEH GREENRNMARKETING PERCEPTIONS DAN GREEN PURCHASINGRNWILLINGNESSRNRN( STUDI PADA KONSUMEN PRODUK THE BODY SHOP DIRNKOTA BANDA ACEH)
Pengarang
SALMINA - Personal Name;
Dosen Pembimbing
Abdul Rahman Lubis - 195410111980031004 - Dosen Pembimbing I
Nomor Pokok Mahasiswa
1701102010036
Fakultas & Prodi
Fakultas Ekonomi dan Bisnis / Manajemen (S1) / PDDIKTI : 61201
Subject
Kata Kunci
Penerbit
Banda Aceh : Fakultas Ekonomi., 2021
Bahasa
No Classification
-
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ABSTRAK
Penelitian ini bertujuan untuk mengetahui pengaruh pengaruh environmental
attitude terhadap greenpurchasing behavior yang dimediasi oleh green marketing
perceptions dan green purchasing willingness pada konsumen The Body Shop
dikota Banda Aceh.Sampel yang digunakan dalam penelitian ini adalah 200
konsumen the Body shop, dengan teknik pemilihan sampel menggunakan teknik
accidental sampling.Data dikumpulkan melalui media kuesioner dan dianalisis
menggunakan Structural equation Modelling (SEM) AMOS, serta efek mediasi
diuji dengan menggunakan sobel tes. Hasil analisis menunjukkan bahwa pengaruh
Environmental Attitude terhadap Green Purchasing Behavior,pengaruh
Environmental Attitude terhadap Green Marketing Perceptions,pengaruh
Environmental attitude terhadap Green Purchasing Willingness,pengaruh Green
Marketing Perceptions terhadap Green Purchasing Behavior,pengaruh Green
Marketing Perceptions terhadap Green Purchasing Willingness,pengaruh
Environmental Attitude terhadap Green Purchasing Behavior dimediasi oleh
Green Marketing Perceptions,dan pengaruh Environmental Attitude terhadap
Green Purchasing Behavior dimediasi oleh Green PurchasingWillingness.
Kata kunci: Environmental Attitude, Green Purchasing Behavior Green
Marketing Perceptions, Green Purchasing Willingness,
Structural Equation Modelling (SEM)
ABSTRACT This study aims to determine the effect of environmental attitude on green purchasing behavior mediated by green marketing perceptions and green purchasing willingness on consumers of The Body Shop in Banda Aceh. The sample used in this study were 200 consumers of the Body shop, with the sample selection technique using the accidental sampling technique. Data were collected through a questionnaire and analyzed using the AMOS Structural Equation Modeling (SEM), and the mediating effect was tested using the Sobel test. The results of the analysis show that the influence of Environmental Attitude on Green Purchasing Behavior, influence of Environmental Attitude on Green Marketing perceptions, influence of Environmental attitudes on Green Purchasing Willingness, influence of Green Marketing Perceptions on Green Purchasing Behavior, influence of Green Marketing Perceptions on Green Purchasing Willingness, influence of Environmental Attitude on Green Purchasing Behavior is mediated by Green Marketing Perceptions, and the influence of Environmental Attitude on Green Purchasing Behavior is mediated by Green Purchasing Willingness. Keywords: Environmental Attitude, Green Purchasing Behavior, Green Marketing Perceptions, Green Purchasing Willingness, Structural Equation Modeling (SEM)
PENGARUH ECOLABELED-ECOPRODUCT TERHADAP GREEN BUYING BEHAVIOUR DENGAN BRAND CREDIBILITY SEBAGAI VARIABEL MEDIASI PADA THE BODY SHOP BANDA ACEH ( IKHSAN MIZANI FURQAN, 2016)
PENGARUH GREEN BRAND IMAGE TERHADAP GREEN BRAND EQUITY DENGAN GREEN SATISFACTION SEBAGAI VARIABEL MEDIASI PADA PRODUK THE BODY SHOP DI KOTA BANDA ACEH (Cut nurul fathia, 2015)
PENGARUH ATRIBUT PRODUK TERHADAP SIKAP KONSUMEN THE BODY SHOP DI KOTA BANDA ACEH (Amanda Irsyad, 2025)
PENGARUH ENVIRONMENTAL KNOWLEDGE, GREEN BRAND IMAGE DAN RELIGIUSITAS TERHADAP NIAT BELI GREEN COSMETIC DIMEDIASI OLEH SIKAP (Wardyatul Fuady Harahap, 2024)
PENGARUH GREEN PERCEIVED QUALITY DAN GREEN PERCEIVED VALUE TERHADAP GREEN LOYALTY YANG DIMEDIASI OLEH GREEN TRUST PADA PENGGUNA TUMBLER DI KOTA BANDA ACEH (NURUS SYFA, 2024)