PENGARUH RELIGIUSITAS TERHADAP ADOPSI PRODUK BARU PADA KONSUMEN MUSLIM DI KOT…
EVITA SARAH
ABSTRACT This research aimed to measure the effect of religiosity (Ideological, Ritualistic, Intellectual, Consequential and Experiential) to new product adoption among Muslim consumers in Banda Aceh city. The sample used in this research are working muslim individuals and muslim students who consumed ramen noodle in Banda Aceh city.. The instrument of collecting data in this research is questionnaire. Systematic random sampling was used as sampling technique. As much of 120 questionnaires…
- Universitas Syiah Kuala, Banda Aceh - 2015
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